ISSN 2415-363X

Browsing 2016 by Author "0a1a3524-d789-41cd-9359-a36ec3aa4ee0"

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  • Brand capitalization as a tool to maximize business value 
    Гришова, І. Ю.; Наумов, О. Б.; Шабатура, Т. С. (Чернігів: ЧНТУ, 2016)
    A brand as a key determinant of the formation of competitive advantage and a source of increasing financial flows is covered in the article. The role of the brand in the intangible assets of the enterprise and the creation ...
  • Ukrainian labour migration in the czech republic 
    Стрієлковські, В.; Гришова, І. Ю. (Чернігів : ЧНТУ, 2016)
    Our paper sheds the new light on the existence of structural channels in pushing Ukrainian migration along occupational lines to the Czech Republic. We argue that the integration of the Czech and Ukrainian construction ...
  • Тhe estimation of the enterprise trade name competitiveness 
    Гришова, І. Ю.; Митяй, О. В.; Стоянова-Коваль, С. С. (Чернігів: ЧНТУ, 2016)
    The general evaluation of the enterprises’ trade name competitiveness of the investigated allocation units has been outlined. The analysis of the scientific approaches to the characteristics of the trade name’s evaluation ...