ISSN 2415-363X

Browsing 2016 by Subject "intangible assets"

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  • Brand capitalization as a tool to maximize business value 
    Гришова, І. Ю.; Наумов, О. Б.; Шабатура, Т. С. (Чернігів: ЧНТУ, 2016)
    A brand as a key determinant of the formation of competitive advantage and a source of increasing financial flows is covered in the article. The role of the brand in the intangible assets of the enterprise and the creation ...
  • Use of marketing technologies as an intangible asset in the context of business efficiency 
    Зайцева, О. І.; Нечаєв, С. В. (Чернігів : ЧНТУ, 2016)
    The research in the article is about the evolution of branding by type of economy and use of interdisciplinary methodology, active management technologies of marketing and consumer behavior are defined, and the trends they ...