ISSN 2415-363X

Browsing 2016 by Subject "interdisciplinary methodology"

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  • On evolution of the strategic enterprise adaptation concept 
    Зайцева, О. I.; Бетіна, В. О. (Чернігів: ЧНТУ, 2016)
    The paper concerns the evolution of the strategic enterprise adaptation concept using an interdisciplinary methodology. The prerequisites of it are defined and the feasibility of the concept in the practice of modern ...
  • Use of marketing technologies as an intangible asset in the context of business efficiency 
    Зайцева, О. І.; Нечаєв, С. В. (Чернігів : ЧНТУ, 2016)
    The research in the article is about the evolution of branding by type of economy and use of interdisciplinary methodology, active management technologies of marketing and consumer behavior are defined, and the trends they ...