Перегляд 2017 за темою "viewership audience"

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Identification of the mass media company market competitive position using methodological approaches of the portfolio analysis

Чікірісов, Д. В. (Чернігів : ЧНТУ, 2017)

Article reveals economic incentives of the deliberate approaches to the development of the service portfolio for the Television Companies of Ukraine. It delivers elaborated chart of the TV channels Competitive Strategies ...