Cross-cultural management: obstacles for effective cooperation in multicultural environment

Abstract

The authors use survey results from 273 respondents from Denmark, Portugal and Ukraine who have experience of cross-cultural interactions to study the relation between motivation and work in a multicultural environment. The article proves the link between cross-cultural interaction and motivation of workers. The empirical data analysis let the authors identify the most important and widespread barriers (obstacles) for effective cross-cultural interactions among the following: language barrier, differences in values, differences in standards of behaviour, lack of trust, lack of experience, lack of knowledge about other cultures.