Strategy: essence, advantages, methods and techniques of formation

Abstract

The article is concerned with research of economic essence of the concept of «strategy», advantages, methods and techniques of its formation and materialization. A review and a generalization of the existing approaches to the interpretation of «strategy» are carried out, the author’s own definition of this category is provided. The advantages of strategy formation are covered and its role in ensuring the economic security of enterprise is defined. The methods and techniques of business analysis, planning and management, used in the formation of strategy, implementation and evaluation of results of the implemented strategic measures are considered. Within each stage of the strategy formation and materialization, the author allocates the basic methods and techniques, which are widely used in practical activity of enterprises. In forming a strategy of enterprise it is proposed to use such instrument as «sketch of a business strategy», which reflects the main components of the strategy and on the basis of which a detailed strategic plan can be developed.