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Institutional Repository of Chernihiv Polytechnic National University

Browsing Полковниченко С. О.: наукові статті by Author "4983a888-b606-4b19-8f56-30ca92ebb1ce"

ISSN 2415-363X

Browsing Полковниченко С. О.: наукові статті by Author "4983a888-b606-4b19-8f56-30ca92ebb1ce"

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  • Implementation of the marketing complex in the football club 
    Онопко, О. С.; Полковниченко, С. О.; Хомєнок, М. В. (Чернігів : ЧНТУ, 2020)
    The article adapts the marketing complex (product, price, place, promotion, people, process) to the football club. The components of the marketing mix of Football Club “Desna” are evaluated. Communications (online and ...