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Theoretical and methodological foundations subsystem brand management at the enterprise

ISSN 2415-363X

Theoretical and methodological foundations subsystem brand management at the enterprise

Романенко, Є. О.; Чаплай, І. В.
URI: http://ir.stu.cn.ua/123456789/15199
Date: 2017

Abstract:

The primary research objective is to analyze the specifics of building a brand management subsystem at an enterprise and provide thereon practical recommendations on its successful operation.

Description:

Romanenko, Y. A. Theoretical and methodological foundations subsystem brand management at the enterprise / Y. A. Romanenko, I. V. Chaplay // Науковий вісник Полісся. - 2016. - № 2 (10). Ч. 2. - С. 156-163.

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