Social advertising as one of the aspects of professional activity of a social worker

Abstract

The article deals with the peculiarities of using social advertising in the sphere of social work. The authors analyze different definitions of the notion “social advertising". The necessity of implementation of advertising and information technologies into social work is proven. The authors give some suggestions how to perceive social advertizing. The objectives, types and functions of social advertising are reviewed. The peculiarities of public awareness regarding to the activities of social services departments are highlighted. The requirements to social advertising are defined.