Abstract:
The article presents principles of Internet-store performance. Argues low confidence of Ukrainian consumers in Internet-stores that is connected with low level of responsibility for untimely delivery of goods, absence of an appropriate level of purchase security, improper level of consumer’s privacy.
Description:
Bochko, O. Yu. Research of consumers 'liability level to Ukrainian online trade / O. Yu. Bochko, H. V. Podvalna, V. V. Kuziak // Науковий вісник Полісся. – 2018. – № 2 (14). Ч. 2. – С. 165-172.