Implementation of information integrated systems in the process of investigation of competition on the external market

Abstract

First of all its necessary to identify the future goals. Although many companies pay enough attention to financial goals, but general analysis of a competitor’s goals usually should cover many other qualitative factors. Among them there are goals formulated in indices of market position, technological leadership, social results, etc. Diagnosis of goals should also extend to various levels of management. The second, most important component of analysis of competitors of studying competitors in external market is identifying ideas of each competitor which are divided into two main categories: • a competitor’s idea of himself; • a competitor’s idea on the industry and other companies in it. Each company operates based on certain ideas of the situation in which it is. A competitor’s ideas of his own situation may be correct or incorrect. If they are incorrect, a promising strategic means of action arises. Similarly, each firm operates on the basis of some ideas of its industry and competitors.