Abstract:
The article aims at structuring the directions of the implementation of the principles of consumerism in the strategy of the development of business. Based on the synthesis of the theoretical basis and the content of consumerism the article deals with the ways and approaches to implementing the principles of consumerism in the strategy of the development of business. An expediency of implementing the principles of consumerism in the strategy of business development simultaneously at the strategic, tactical and operational levels of management to gather with the instrumental support of its stages are offered and worked out.
Description:
Gryshova, І. Ju. The implementation of the principles of consumerism in the strategy of the development of business / І. Ju. Gryshova, P. V. Voronzhak, T. L. Shestakovska // Науковий вісник Полісся. – 2017. - № 2 (10). Ч. 1. – С. 41-48.
